Monitoring and Evaluating Advocacy: Companion to the Advocacy Toolkit

The toolkit refers to two types of evaluation: (1) impact
evaluation, which measures a strategy’s results for people
and communities, and (2) formative evaluation, which
measures a strategy’s quality and efficiency, examining
what was done and how well it was done. For advocacy,
performance monitoring and formative evaluation are
more prevalent than impact evaluation; consequently,
many of the M&E ideas presented in this chapter are
useful for those purposes.