Having Trouble with your Strategy: Then Map it

Author(s)
Kaplan, RS, and DP Norton
Publication language
English
Pages
12pp
Date published
01 Jan 2000
Publisher
Harvard Business Review
Type
Articles
Keywords
Organisational, System-wide performance

The key to executing your strategy is to have people in your organization undersand it - including the crucial but perplexing processes by which intangible assets will be converted into tangible outcomes. Strategy maps can help chart this difficult terrain.