Focus Groups: A Practical Guide for Applied Research

Author(s)
Krueger, R., and Casey, M.
Publication language
English
Pages
240pp
Date published
01 Jan 2009
Publisher
Thousand Oaks: Sage
Type
Tools, guidelines and methodologies
Keywords
Research methodology, System-wide performance
Link
http://www.sagepub.com/books/Book232961

This is probably the standard text on running a focus group for sociological research. It is a hands-on, step-by-step guide to designing focus groups, running them successfully, and analysing the results effectively.