COVID-19: From Physical Distancing to Community Approaches - A Case Study from Mexico

Author(s)
Ávila, B. , Cuevas, J. & Reyes, G.
Publication language
English
Pages
10pp
Date published
15 Aug 2020
Publisher
Flood Resilience Alliance
Type
Case study
Keywords
Community-led, Comms, media & information, Disaster preparedness, resilience and risk reduction, COVID-19, Epidemics & pandemics, Floods & landslides, Current learning and evaluation
Countries
Mexico
Organisations
Cruz Roja Mexicana

Facing the Covid-19 pandemic and lockdowns, the Flood Resilience Program of the Mexican Red Cross that is implemented as part of the Zurich Flood Resilience Alliance (ZFRA) had to stop all community and face-to-face activities. Instead, the flood resilience team developed and implemented the “Covid-19 Community Awareness Strategy”.

This case study describes how the team remotely supports 22 communities in the municipalities of Teapa and Jonuta in the state of Tabasco to cope with the Covid-19 crisis. Key awareness messages about maintaining physical distance, basic prevention measures and differences between Covid-19 and dengue were shared as audios, videos and infographics through social media and community loudspeakers. The case study presents challenges and key lessons learned.

Authors: 
Ávila, B. , Cuevas, J. & Reyes, G.