The Whole (Behavioral) Truth and Nothing But the Truth? Not Likely…

Author(s)
Epstein, L.
Publication language
English
Pages
1pp
Date published
24 Apr 2013
Type
Blogs
Keywords
Evaluation-related, Evidence
Link
http://www.surveymonkey.com/blog/2013/04/24/methodology-measuring-behaviors

The problem with surveys that want to measure past behavior. Surveys depend on respondents telling you the truth about what they did. So why wouldn’t they tell you the truth?

  1. The respondent has no idea what the truth is.
  2. The truth is unflattering for the respondent.