Blinding in clinical trials and other studies. BMJ

Author(s)
Day, S. J. and Altman, D. G.
Publication language
English
Pages
1pp
Date published
01 Aug 2000
Publisher
BMJ
Type
Articles
Keywords
Evaluation-related, Research methodology
Link
http://www.bmj.com/content/bmj/321/7259/504.full.pdf

Human behaviour is influenced by what we know or
believe. In research there is a particular risk of expectation
influencing findings, most obviously when there is
some subjectivity in assessment, leading to biased
results. Blinding (sometimes called masking) is used to
try to eliminate such bias.