Pathfinder: A practical guide to advocacy evaluation.

As evaluators, we need to keep in touch with the field.
We need to stay current and knowledgeable about
trends related to the topics we evaluate. Advocacy evaluation
is one such trend. A growing number of funders
and nonprofit organizations are engaging in advocacy
strategies to meet their missions—and advocacy activities,
just like other program activities, need evaluation
to be their best.
This guide is an introduction to advocacy evaluation
from the evaluator’s perspective. It is not a detailed howto.
Reading it won’t mean you can go out and evaluate
advocacy work single-handedly. But it will give you a
sense of what is involved in advocacy evaluation and
what the differences are between advocacy evaluation
and other program evaluation.