Public Awareness and Social Marketing: Experiences from AUDMP

Publication language
English
Pages
8pp
Date published
01 May 2006
Type
Research, reports and studies
Keywords
Comms, media & information, Urban
Countries
Bangladesh
Organisations
Asian Disaster Preparedness Center (ADPC)

This report distills the finer points of public awareness and social marketing in urban disaster risk management practice in Asia. It reviews more than dozen case studies of country demonstration projects that have been implemented as a part of Asian Urban Disaster Mitigation Program (AUDMP). It draws principles, methodologies, examples and lessons learned from each public awareness and social marketing component of country demonstration projects of AUDMP in 10 target countries, comparing various tools used in campaigns for their relative effectiveness and appropriateness in terms of context and target audience segments. The
potency of these tools to tap into existing knowledge and expand consciousness is also evaluated.