Using Radio as a Means of Operational Communication and Community Outreach

Author(s)
.Zerbini, A.
Publication language
English
Pages
20pp
Date published
15 Jun 2020
Type
Tools, guidelines and methodologies
Keywords
Participation, Comms, media & information

Although communication today is going increasingly digital, radio remains a hugely important channel to talk with communities in many parts of the world. Broadcast radio does not require much infrastructure, its signal can be picked up in the remotest of areas and, depending on the type of programme, listeners can actively take part. Studies have also found that people consider radio to be among the most reliable and credible sources of information. This short guide provides simple, helpful, easy-to-use guidelines for humanitarian workers (and others!) to develop, implement and evaluate a good radio broadcast.