Socially responsible design: thinking beyond the triple bottom line to socially responsive and sustainable product design

As the focus of product design has shifted from exclusively commercial to sustainability and social concerns, design education in this area has endeavoured to keep pace. Victor Papanek's book Design for the real world, crystallised many of the systemic social, economic and environmental concerns into an argument for change through eco-design, inclusive design and, in business and corporate contexts, a triple bottom line of social, environmental and economic factors. Simultaneously, design has developed and evolved participatory and co-design approaches, with high-profile consultancies such as IDEO proving that early involvement of designers with ‘wicked’ social and environmental problems is possible. This position paper revisits Papanek's agenda for industrial design, and examines the link with participatory approaches, and existing socially responsible design agendas and examples. Identifying eight critical features of socially sustainable product design, this paper suggests that Papanek's original agenda for socially responsible and sustainable design has been partly fulfilled and must be developed further through the changed role of the designer as facilitator of flexible design solutions that meet local needs and resources.