Reality bias: Systems thinking

Publication language
English
Pages
35pp
Date published
01 Jan 2016
Publisher
Cabrera Research Lab
Type
Tools, guidelines and methodologies
Keywords
Principles & ethics, Targeting, Identification and Profiling

A mental model is our understanding on the world - an approximation of reality based upon our ideas, beliefs, and past expereinces. 'Reality bias' refers to our belief that we experience reality directly. Instead we perceive the real world indirectly through mental models - unique filters that highlight some things, ignore others and add interpretations.