How can organizations learn faster? The problem of entering the green room

Only a few years ago we were saying that the “management of change” is the biggest challenge organizational leaders face. Today we hear that the problem is no longer the management of change but the management of “surprise,” and we academics are asked more and more frequently to explain not just how organizations can make major transformations but how organizations can do these activities faster and faster.1 The world is changing quickly. In order to survive and grow, organizations must learn to adapt faster and faster or be weeded out in the economic evolutionary process.