Hard decisions, bad decisions: on decision quality and decision aiding

Behaviour-focused decision aids have had little documented success. A proposed contributor is this: to most deciders, decision quality entails myriad diverse facets, with an emphasis on material welfare. Yet, the typical decision aid (and its theoretical underpinning) is predicted on a narrow conception of decision quality that has other emphases. Deciders therefore often ignore such aids because they appear irrelevant to significant decider concerns. And when deciders do try the aids, the results disappoint them because the aids leave untouched quality dimensions that matter to them.