Strategic communication: A behavioural approach

This document is for all government communicators and lays out how you can use a behavioural approach to ensure your communications is strategic. Communications is one of the five levers government uses to achieve its aims and deliver public policy alongside legislation, regulation, taxation and public spending. Communicating strategically means using communications as such, directly aligning an organisation’s communications objectives with its policy objectives and HM Government’s priorities, and maximising the overall effectiveness of all the communications activities you run.