Guide to campaign planning: OASIS

Publication language
English
Pages
2pp
Date published
01 Jan 2021
Publisher
Government Communication Service of the United Kingdom
Type
Guidance
Keywords
Government, Organisational Learning and Change, Two-way communication

The purpose of this guide is to ensure that all government communications are effective, efficient and evaluated. Who is it for? It is for all government communications professionals, regardless of discipline or organisation. When should it be used? It applies to every kind of planned communication/ campaign, from the most effective way to put out news via press/digital at no cost, to large scale multi-million pound behaviour change campaigns.