Using human-centred design to deliver outcomes

Human-centred design is a buzzword in development circles these days. Yet we know of few on-the-ground examples that have been successful. Here’s one that explains how to apply design thinking, using the lens of healthcare delivery.

One can’t talk about design without quoting Steve Jobs: “Design is a funny word. Some people think design is how it looks. But of course, if you dig deeper, it’s really how it works.”

Jobs hits the bull’s eye as always. Look at the success of design-driven companies like AirBnB and Pinterest, or even digital giants like Google, eBay and LinkedIn, who have invested in the design of more engaging and differentiated user experiences.