Channels of Communication - a Challenge: Public awareness for flood preparedness in Bangladesh

Author(s)
Asian Disaster Preparedness Center
Publication language
English
Pages
8pp
Date published
01 Apr 2004
Publisher
Asian Disaster Preparedness Center
Type
Research, reports and studies
Keywords
Comms, media & information, Disaster preparedness, resilience and risk reduction, Disaster preparedness, Disasters, Urban
Countries
Bangladesh
Organisations
Asian Disaster Preparedness Center (ADPC)

 

This case study describes how a public awareness campaign was developed and implemented by the BUDMP to communicate flood mitigation and preparedness in the selected municipalities of Bangladesh.
A recent field visit raised some vital questions as to the effectiveness of this campaign. Did the messages reach the people? Are people acting upon the messages? Are the messages suited to the situation of the people? What lessons can be learned from the BUDMP experience? This case study attempts to search for answers to these questions.