Beneficiary Communications Evaluation, Haiti Earthquake Operation 2011

Objectives: The primary objective of this evaluation is to assess the impact of beneficiary
communications activities, campaigns and messages in Haiti, whilst gaining a better
understanding of peoples’ information needs and the most effective channels to
use. The evaluation also aims to identify ways for the Red Cross to increase two-way
communication to increase accountability and engagement with beneficiaries.

This evaluation focuses on the beneficiary communications activities of the Haitian
Red Cross (HRC) and the International Federation of Red Cross and Red Crescent
Socities (IFRC), looking specifically at activities through the eyes of the beneficiaries
to gage perceptions and impact of the Red Cross.