Case Study: The CRC Radio Show in Leogane

Author(s)
Pale, A.K.Y.
Publication language
English
Pages
2pp
Date published
20 Dec 2011
Type
Research, reports and studies
Keywords
Comms, media & information, Innovation, Needs assessment
Countries
Haiti
Organisations
Canadian Red Cross Society

The Canadian Red Cross (CRC) is one of the few organisations that implemented local-level radio work with their weekly broadcast in Leogane. Starting in March 2011, they began hosting a weekly 30-minute long interactive radio show about their work on Radio Belval. The programme grew out of challenges in January 2011 in Leogane when people, unhappy with NGO services (who had not communicated effectively with local communities), started disrupting
projects. CRC recognised this as a communication problem and began negotiations with Radio
Belval. Broadcasting kicked off on March 7th and by the second edition they were receiving more
calls than they could handle. This report describes the implementation process.

Recommended resources