BBC Media Action Case Study: BBC Burma Lifeline Radio Project: “Living Today, Stronger Tomorrow”

When UN Secretary General Ban Ki Moon visited Burma, three weeks after the category 3 Cyclone Nargis struck on 2 and 3 May 2008, the Burmese regime finally agreed to admit aid workers. The BBC Media Action response, with support from Irish Aid and Vodafone Group Foundation, was to broadcast a lifeline programme on radio providing potentially life-saving information to promote the health and well-being of those affected by Cyclone Nargis. This case study describes the implementation process and the lessons learned.